Igniting Innovation: Tips, Sparks and Ideas for Acting on Innovation

Ahhhhhhhhhh, finally summertime is here.

Posted by David Lafkas on Jun 7, 2016 10:00:00 AM

Time to kickback and have a summertime beer … err, or maybe not.  Turns out that SUMMERTIME was registered for beer and ale back in 1998.

How about a SUMMERTIME Coffee or not.

SUMMERTIME BLEND was registered for coffee back in 1995. 

Well, if I can’t enjoy some SUMMERTIME beer or coffee, maybe I will relax and put on my summertime sunscreen to protect myself in the afternoon sun.

Do’h!  Apparently SUMMERTIME was also trademarked back in 2007, so I guess I can’t call it that.

Mmmmmm, this is frustrating. 

Finding the right name for a product or service is hard for most marketing.  Finding a name that explains your product and is appealing to potential customers is stressful enough.  However, add on the complexity of also being able to protect the name or even just get clearance that you are not infringing another’s product name can drive a leader crazy.

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Topics: innovation, trademarks

3 Things You just might not know you can Trademark

Posted by David Lafkas on Sep 15, 2015 10:00:00 AM

Striving for Meaningfully Uniqueness is a foundation of Innovation.  And most often Meaningfully Uniqueness is equated with the standards of patentability.

But what about portions of your innovation that perhaps cannot be patented?  What about Meaningfully Uniqueness in your marketing and branding? 

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Topics: innovation, trademarks

Welcome to the first blog from the Eureka! Ranch and Innovation Engineering Institute team.  Here you will find a diverse group of innovators dedicated to changing the world by transforming innovation from a random gamble to a reliable system that delivers increased innovation speed and decreased risk.


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