Our friends at Innovation Leader reached out to us last year and asked if we would answer a question from one of their readers. Below is an excerpt from Maggie Pfeifer, Director of Education, response to the question:
Q&A: How to start training on innovation?
This member question was answered by Maggie Pfeifer, Director of Education at Eureka! Ranch, which is a nearly 30-year-old firm that has developed a method for increasing innovation speed and decreasing risk. A partner of Innovation Leader, Eureka! developed a field of study known as “Innovation Engineering” with the University of Maine. Because of Eureka’s extensive experience educating executives at many of our members’ companies, we thought Maggie was uniquely positioned to answer this member question…
Question: Was fascinated by the educational / training data in your 2015 Innovation Benchmarking Report. We’re in the process of starting an educational / training initiative around innovation, and could use some guidance on where to start. Is there a typical starting point for these programs? We’re a relatively big company (15,000+ employees) and are struggling with whether we begin in marketing, product management, product development, executive management, etc. Any thoughts or best practices or the progression / trajectory of such programs???