I read an article encouraging leaders of organizations to have more ceremonies. Bring people together and have a ceremony to launch a new product or a new market, ceremonies for reaching a goal or some personal achievements. Ceremonies energize and build excitement. The author gave the example of Steve Jobs bringing his developers together and, while on stage, ceremoniously burying an effigy of an old version of OS in a casket while the developers cheered and mocked mourning.
Bringing people together also has a powerful impact on your innovation program. In fact, the most impactful thing you can do to grow the value of your innovation pipelineis to run more sessions. Each person coming to a session brings stimulus from their varied backgrounds, education and stimulus mining. A group provides diversity of thinking styles and experiences. And sessions provide us freedom within a framework to reduce the fear that is naturally part of exploring new ideas. Stimulus, diversity and reduced fear, the three key variables in great innovation, are all the benefits of a well run innovation session.
We recommend four different types of innovation sessions: