Many people are familiar with the most basic version of the scientific method, Plan, Do, Study, Act (PDSA), also known as the Shewhart or Deming Cycle. Those of us who are engineers or scientists tend to use PDSA quite frequently, so you might think we’d have the process down pat.
Unfortunately, not so. Even with the best of intentions, super-smart innovation project teams often skip over the most important part of Plan. They interpret the word like the simple Merriam-Wester definition, when it should be more.
plan (noun): something that a person intends to do