Igniting Innovation: Tips, Sparks and Ideas for Acting on Innovation

Why You Should Talk To Strangers

Posted by Greg Lemmon on Jun 14, 2016 12:35:27 PM

Typically talking to strangers is not behavior I recommend. However in the case of leading innovation it is behavior that not only should be encouraged, but should be systematized.

Last week we collected 100 responses to a survey by talking to strangers at a brewery. That research went great and brought an innovation project one step closer to shipping. Here are 3 reasons why you should get out of the office and talk to strangers about your innovations.

  1. Learn more from people. We created the survey to capture all the needed data for our test, but it can't capture everything. From people’s excitement when seeing something new to their faces when they taste something great or not so great. All of these moments and interactions can spark new ideas that are missed when you outsource the research.
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Topics: innovation, Math, Consumer Research

How Many People Should Be Responding To My Research Surveys?

Posted by Greg Lemmon on Nov 5, 2015 10:02:20 AM

When leading innovation, you’ll want to have a system for doing research. Research doesn’t have to be in the form of surveying customers, but asking a potential customer if they’d purchase a new offering is typically done at some point in the innovation process.

The question we get asked quite frequently is how many customers do I need to survey. My answer is that it depends.

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Topics: innovation, Leading Innovation, innovation system, Consumer Research

Welcome to the first blog from the Eureka! Ranch and Innovation Engineering Institute team.  Here you will find a diverse group of innovators dedicated to changing the world by transforming innovation from a random gamble to a reliable system that delivers increased innovation speed and decreased risk.


So, many exciting things are going on at Eureka! Ranch and with Innovation Engineering don't miss out on anything:

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