Typically talking to strangers is not behavior I recommend. However in the case of leading innovation it is behavior that not only should be encouraged, but should be systematized.
Last week we collected 100 responses to a survey by talking to strangers at a brewery. That research went great and brought an innovation project one step closer to shipping. Here are 3 reasons why you should get out of the office and talk to strangers about your innovations.
- Learn more from people. We created the survey to capture all the needed data for our test, but it can't capture everything. From people’s excitement when seeing something new to their faces when they taste something great or not so great. All of these moments and interactions can spark new ideas that are missed when you outsource the research.