Lets Get right to it...
1. Write It Down. Sounds simple, and writing down what your innovation is serves two purposes.
First it forces you to focus on what the innovation truly is and what its benefits are. Think about how different it is when you read a description of something versus having someone tell you about it. The written version, if done properly, is going to be more focused and to the point. And that's important when you consider that eventually your consumers may only see a written description of your innovation - usually in the form of the product package.
Writing down your invention also helps get your invention out of your head so others can help you improve upon it. Which brings us to our next tip…