There are lots of reasons why ideas ship and plenty more why they don’t. I wanted to use this blog post to highlight the real reasons why a core innovation I developed shipped.
Reason Number 1: It solved a PROBLEM.
The customer’s problem was that it is difficult to resolve killer issues within a project. My idea was to make it easy to problem solve by immediately providing helpful stimulus with a click of a button.
But it wasn’t enough to just solve the customers’ problem, it also solved a problem for us that the current TRIZ tool wasn’t being used as much as it should be based on how effective it is.