So your company is going to do a Create Session to come up with some new ideas for products to pursue? What about all the in-process or already delivered ideas in your current pipeline, do you have the space and capacity for them all?
Companies large and small frequently face the challenge of allocating resources when new shiny ideas come along, even those as big as Apple.
The time and money to remove a project or product from the portfolio may deter you as much as starting a new one.
In the web development space, we call this technical debt. Technical debt is basically items that need to be finished in order to consider a project complete, but are often pushed off until later due to changing direction or focus. When too much debt builds up, you have more items to take into account as new ideas are piled on.
Technical, or Design Debt tends to develop out of business pressures, lack of proper resources, and lack of alignment with business goals and mission during the life cycle of an idea.
Example: Have you ever moved to a new house or apartment with the aspiration of getting rid of all your junk before you moved, only to end up packing it up and moving a majority of it at the end due to lack of time?
According to entertainer and home decorating guru Martha Stewart, “Getting rid of clutter will reduce housework by 40 percent”.
How many of us would enjoy ridding ourselves of 40 percent of the tedious mundane daily work to focus more on the shiny new ideas? I’ve seen that light at the end of the tunnel and it looks glorious.