It is time to innovate, it is time to make changes to your current offerings, but you are just flat tired and out of ideas. If your company is like over 90% of all organizations out there when it is time to to talk new products & services you call R&D, marketing, and at some companies you call on the internal innovation group. Every one sits around the table and you start throwing out ideas, but nothing ever feels truly new or different.
Just about a month ago I asked if you thought you were ready for the next big world changing innovation. When people talk about life altering innovations they often reference what Clayton Christensen calls disruptive innovation. I thought I knew what this meant, but it turns out I didn't have it completely right.
The world is constantly changing. Nothing stays the same. Innovation changes the world on a regular basis. In my short life I have personally experienced life changing innovation in how I watch movies, communicate with friends and family, and receive world news. By no means is that a complete list.
What I ask you today is, "Are you planning for the next big world changing innovation?"
In my many years of working, the holidays have always been a time to slow down and reflect on the year and think about what is to come in the new year.
This year is no different - except here at Eureka! Ranch we are excited to be gearing up for our first trip to the Consumer Electronics Show (CES) in Vegas.
Part of that prep work is finalizing messages and plans for what we are going to do while we are there. As an innovation systems company we walk the talk -- when we work with clients we teach them how to rapidly test products and messages at minimal cost. We call this Fail FAST Fail CHEAP.
Topics: fail fast fail cheap
Today is a day where we give thanks. As you sit down to eat with your family and friends and give thanks for all that is in your life are you thankful for your job? For the company that employees you? The people that you work with every day? Before you left for the holiday did you thank the people who support you the most at work?
When thinking about innovation and developing new ideas or systems have you ever considered just blowing up the entire thing? Hitting the reset button? Consider, you come in to work tomorrow and your #1 product no longer exists, and you can never get it back. What would you do?
Innovation is a word that is thrown around a lot these days, but what I find is that the definition of innovation is different to everyone.
According to Mr. Webster - Innovation is:
1. The introduction of something new
2. A new idea, method or device
Okay, so we can all agree that innovation is something new, but new in what way? A new flavor of chip or soda? Or is it something deeper an entirely new way to listen to music? Is it a new system for invoicing your clients?
For almost a decade, I worked with professional service firms developing sales, marketing and account management strategies that would help them grow. One thing I had a tough time wrapping my head around was why so few firms were open to innovation.
Why is it that professional service firms, especially accounting and law firms, find it so difficult to embrace innovation in order to build a stronger future?
I was idea mining for ideas on what to write for today's post and I came across a post from Kanella Aliferis entitled, The 3 Tactics Used to Innovate and Really Stand Out.
Kanella talks about looking at things from another angle and also, investing in technology, but what stood out to me was how she talked about structure.