Igniting Innovation: Tips, Sparks and Ideas for Acting on Innovation

Corie Roudebush Spialek

Corie Roudebush Spialek
Corie is the Director of Operations at Eureka! Ranch. She has a superlative attention to detail, yet sees the big picture. She is vigilant at doing the right things – even if they are not the easy thing to do. She’s efficient, persistent, dedicated, and unflinchingly committed to the Ranch and her clients. During her over 14 years with the Ranch she has helped push teams from a diverse group of companies like Jim Beam, Tyson Foods, Walmart, General Mills, Infantino, Public Radio International, National Wildlife Federation, and The Student Conservation Association to new places in their approach to innovation. Corie is a DePauw University graduate who gets the job done with grace and good humor. She and her husband Ed live in Cincinnati, Ohio with their son and twin girls. She is a DePauw University graduate who spends her free time at the pool or on the lake with her husband and three kids.
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Recent Posts

3 Overlooked Sources for Game Changing Ideas

Posted by Corie Roudebush Spialek on Mar 29, 2016 10:00:00 AM

It is time to innovate, it is time to make changes to your current offerings, but you are just flat tired and out of ideas. If your company is like over 90% of all organizations out there when it is time to to talk new products & services you call R&D, marketing, and at some companies you call on the internal innovation group.  Every one sits around the table and you start throwing out ideas, but nothing ever feels truly new or different.

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Topics: Create, innovation, stimulus mining

Disruptive Innovation, I had it Wrong

Posted by Corie Roudebush Spialek on Feb 25, 2016 10:00:00 AM

Just about a month ago I asked if you thought you were ready for the next big world changing innovation. When people talk about life altering innovations they often reference what Clayton Christensen calls disruptive innovation. I thought I knew what this meant, but it turns out I didn't have it completely right.

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Topics: innovation, Leading Innovation

Are You Ready For The Next Big Innovation That will Change The World?

Posted by Corie Roudebush Spialek on Jan 26, 2016 10:00:00 AM

The world is constantly changing.  Nothing stays the same. Innovation changes the world on a regular basis. In my short life I have personally experienced life changing innovation in how I watch movies, communicate with friends and family, and receive world news.  By no means is that a complete list. 

What I ask you today is, "Are you planning for the next big world changing innovation?"

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Topics: innovation

Four ways service firms can innovate

Posted by Corie Roudebush Spialek on Jan 19, 2016 10:00:00 AM

This post was written by Ryan Caliguri and is reprinted with permission from InVision Edge:

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Topics: innovation, innovation system

What Do You Focus on During The Holidays?

Posted by Corie Roudebush Spialek on Dec 24, 2015 10:00:00 AM

In my many years of working, the holidays have always been a time to slow down and reflect on the year and think about what is to come in the new year.

This year is no different - except here at Eureka! Ranch we are excited to be gearing up for our first trip to the Consumer Electronics Show (CES) in Vegas. 

Part of that prep work is finalizing messages and plans for what we are going to do while we are there.  As an innovation systems company we walk the talk -- when we work with clients we teach them how to rapidly test products and messages at minimal cost.  We call this Fail FAST Fail CHEAP.

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Topics: fail fast fail cheap

Are You Thankful For The Place You Work and Those You Work With?

Posted by Corie Roudebush Spialek on Nov 26, 2015 10:00:00 AM

Today is a day where we give thanks.  As you sit down to eat with your family and friends and give thanks for all that is in your life are you thankful for your job?  For the company that employees you?  The people that you work with every day? Before you left for the holiday did you thank the people who support you the most at work?

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Topics: innovation

One of the Best Innovation Tools Was First Used in  The 1950s

Posted by Corie Roudebush Spialek on Oct 22, 2015 10:00:00 AM

When thinking about innovation and developing new ideas or systems have you ever considered just blowing up the entire thing? Hitting the reset button? Consider, you come in to work tomorrow and your #1 product no longer exists, and you can never get it back. What would you do?

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Topics: Create, innovation, leadership, Dr. Deming

What is the Definition of Innovation?

Posted by Corie Roudebush Spialek on Oct 20, 2015 10:00:00 AM

Innovation is a word that is thrown around a lot these days, but what I find is that the definition of  innovation is different to everyone.

According to Mr. Webster - Innovation is:
1. The introduction of something new
2. A new idea, method or device

Okay, so we can all agree that innovation is something new, but new in what way?  A new flavor of chip or soda?  Or is it something deeper an entirely new way to listen to music? Is it a new system for invoicing your clients?

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Topics: innovation

Why Law and Accounting Firms Struggle to Innovate

Posted by Corie Roudebush Spialek on Oct 15, 2015 10:00:00 AM

This week's post is reprinted with permission from our friend,  Ryan Caligiuri at InVision Edge:

For almost a decade, I worked with professional service firms developing sales, marketing and account management strategies that would help them grow. One thing I had a tough time wrapping my head around was why so few firms were open to innovation.

Why is it that professional service firms, especially accounting and law firms, find it so difficult to embrace innovation in order to build a stronger future?

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Topics: innovation, Leading Innovation, innovation system, Patents

Structure and Innovation

Posted by Corie Roudebush Spialek on Oct 13, 2015 10:00:00 AM

I was idea mining for ideas on what to write for today's post and I came across a post from Kanella Aliferis entitled, The 3 Tactics Used to Innovate and Really Stand Out.   

Kanella talks about looking at things from another angle and also, investing in technology, but what stood out to me was how she talked about structure.

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Topics: innovation, Leading Innovation, innovation system

Welcome to the first blog from the Eureka! Ranch and Innovation Engineering Institute team.  Here you will find a diverse group of innovators dedicated to changing the world by transforming innovation from a random gamble to a reliable system that delivers increased innovation speed and decreased risk.


So, many exciting things are going on at Eureka! Ranch and with Innovation Engineering don't miss out on anything:

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