Igniting Innovation: Tips, Sparks and Ideas for Acting on Innovation

4 Key Innovation Thoughts from Dr. Deming

Posted by Corie Roudebush Spialek on Aug 20, 2015 7:00:00 AM

When I came to Eureka! Ranch over 12 years ago with my 2 years in government and my liberal arts degree in Communications (from DePauw University - go Tigers!) I had never heard of Dr. W. Edwards Deming - honestly, I'd taken only one class in the Science and Math building so it wasn't surprising.  But, as an innovator it is important to understand who Dr. Deming was and what he means to quality and innovation not only in the United States, but across the globe. He was a visionary, whose tireless quest for the “truth” and unwavering belief in "continual improvement" led to a set of transformational theories and teachings that changed the way we think about quality, management and leadership.


As I talk to people about innovation I often quote Dr. Deming:

No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else. (I've often added in the question would you have ever thought you needed an iPod?)

He believed it was up to the producer to produce it not the customer to tell you what to produce.  It is reflective of the famous Henry Ford quote, "If I would of asked people what they wanted they would of said faster horses."

I came across a blog post today titled, "4 Key Points on Business Strategy from Dr. W. Edwards Deming." In the post they share the following 4 thoughts from Dr. Deming that are all reflective of innovation:

  1. It is not necessary to change. Survival is not mandatory.
  2. We are here to make another world – Advances in quality and customer service excellence are realized through innovation.
  3. Innovation comes from the producer – not from the customer.
  4. Customer expectations? Nonsense. - In seeking new and better ways to deliver service to our customers we need to be cognizant of the expectations we set. 


Learn more about Dr. Deming  

Topics: innovation, Leading Innovation, Dr. Deming

Corie Roudebush Spialek

Written by Corie Roudebush Spialek

Corie is the Director of Operations at Eureka! Ranch. She has a superlative attention to detail, yet sees the big picture. She is vigilant at doing the right things – even if they are not the easy thing to do. She’s efficient, persistent, dedicated, and unflinchingly committed to the Ranch and her clients. During her over 14 years with the Ranch she has helped push teams from a diverse group of companies like Jim Beam, Tyson Foods, Walmart, General Mills, Infantino, Public Radio International, National Wildlife Federation, and The Student Conservation Association to new places in their approach to innovation. Corie is a DePauw University graduate who gets the job done with grace and good humor. She and her husband Ed live in Cincinnati, Ohio with their son and twin girls. She is a DePauw University graduate who spends her free time at the pool or on the lake with her husband and three kids.

Welcome to the first blog from the Eureka! Ranch and Innovation Engineering Institute team.  Here you will find a diverse group of innovators dedicated to changing the world by transforming innovation from a random gamble to a reliable system that delivers increased innovation speed and decreased risk.


So, many exciting things are going on at Eureka! Ranch and with Innovation Engineering don't miss out on anything:

Go to Website



Subscribe to No Guru Needed

Recent Posts