Igniting Innovation: Tips, Sparks and Ideas for Acting on Innovation

3 Things Companies Can Do To Align Innovation With Strategy

Posted by Jesse Bechtold on Oct 8, 2015 10:00:00 AM

Despite the many books, articles, panels and experts, strategy remains elusive.  Nine months invested in writing strategy leaving three months to work on it before beginning the process again.  Awash in numbers, metrics, proscribed projects and idealistic visions is there any question why 62% of leaders say their greatest need is better alignment of their innovation system with strategy?

Strategy is leadership’s prediction of what is Most Important for the organization, or department, to focus its limited time and energy on.  As a prediction, there is much uncertainty so flexibility is required.  By focusing on what is Most Important, leadership’s prediction will also result in innovation strategy & alignmentstopping some activities.  How can these predictions be better communicated throughout an organization to improved alignment between innovation and strategy?

How can these predictions be better communicated throughout an organization to improved alignment between innovation and strategy?


  1. Tell what is needed…opportunities to grow current or new customers or new systems for how to work together?  Leap Innovations or Core Improvements?  Long term or short term projects?  What is very important to the future?
  2. Provide a narrative of why this is important.   Tell the narrative in easily understood language, leave the “strategy-speak” on the shelf.  A narrative so clear that if employees get no further direction they will be motivated to work on this very important need and will know exactly what the leadership's strategic and tactical intent is.
  3. Describe the boundaries, what strategic exclusions and tactical constraints does the team need to know about?  What kinds of ideas is leadership not interested in?  Tactical constraints include such things as design, time, resources, investment, regulations, people and other constraints facing the organization.

Free Strategy Tool



Topics: innovation, strategy

Jesse Bechtold

Written by Jesse Bechtold

Jesse has held the title of CEO, CFO, CAO and more during his many years (he won't tell how many) in the workforce. Today he leads Eureka! Ranch's Innovation Engineering Network, LLC a world wide network of professionals committed to changing the world through innovation.

Welcome to the first blog from the Eureka! Ranch and Innovation Engineering Institute team.  Here you will find a diverse group of innovators dedicated to changing the world by transforming innovation from a random gamble to a reliable system that delivers increased innovation speed and decreased risk.


So, many exciting things are going on at Eureka! Ranch and with Innovation Engineering don't miss out on anything:

Go to Website



Subscribe to No Guru Needed

Recent Posts